WordPress Page Speed Optimization
Improve Your Google Rank and Customer Experience
How quickly your website loads is an integral part of its digital experience.
- 40% of visits will leave a website if it takes longer than 3 seconds to load
- 75% of shoppers unhappy with a site’s performance are unlikely to make another purchase n the future
- A load time greater than 5 seconds can greatly affect your search ranking on Google
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Page Speed Optimization
Page speed optimization is an import part of your SEO (Search Engine Optimization) strategy and includes:
- Image optimization to decrease filesize
- Lazy loading images (only downloading images when they’re visible on screen)
- Minification of web scripts (JavaScript and CSS)
- Combining web scripts
- Serving of next-generation images such as WebP
- Serving of content through a CDN (Content Delivery Network)
- Installation and configuration of a caching plugin
- Reduce render-blocking scripts
- Disable unused plugins and one-time-use plugins
- Update caching rules on hosting server