WordPress Page Speed Optimization

Improve Your Google Rank and Customer Experience

How quickly your website loads is an integral part of its digital experience.
  • 40% of visitors will leave a website if it takes longer than 3 seconds to load
  • 75% of shoppers unhappy with a site’s performance are unlikely to make another purchase n the future
  • A load time greater than 5 seconds can greatly affect your search ranking on Google


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Page Speed Optimization

Page speed optimization is an import part of your SEO (Search Engine Optimization) strategy and includes:

  • Update theme and plugins
  • Image optimization to decrease filesize
  • Serving of next-generation images such as WebP
  • Lazy loading images (only downloading images when they’re visible on screen)
  • Installation and configuration of a caching plugin
  • Minification of web scripts (JavaScript and CSS)
  • Combining web scripts
  • Reduce render-blocking scripts
  • Generate critical path CSS
  • Serving of content through a CDN (Content Delivery Network)
  • Disable unused plugins and one-time-use plugins
  • Update caching rules on hosting server
  • Install libraries on server to assist with caching and speed improvements
  • Optimize theme for First and Largest Contentful Paints